My journey at a previous company began in motion design. But soon after I started, I saw a gap between the energy of our animations and the look of the brand itself. The logos and assets felt dated, and I believed they could be so much more. I shared my thoughts with the CEO, who replied, 

"If you can create something better, show me."

Challenge accepted.

Despite not having a formal background in graphic design, I dove in. I researched modern branding principles and began sketching a new vision—one that was clean, scalable, and unified. I started with the main logo and then built out a consistent design language for every subsequent channel.

What started as a proactive experiment became the new official face of the company. The designs were fully adopted and are the same ones you see representing the brand today. This project remains a point of pride, proving that a good eye and a drive to improve can make a lasting impact.